Vital City // Design for Progress - 2021-2022
As Director of Audience Development and Communications Strategy at Design for Progress, I worked on the policy journal venture Vital City – which platforms ideas from across the political spectrum for issues related to public safety. I strategized for and ran the social accounts (Twitter, Facebook, LinkedIn, Instagram, YouTube) and conducted the newsletter program. I also scripted for videos and packaged them for digital marketing purposes. I advised on editiorial layout and web.
“You have a way of communithing things so easily.” - Liz Glazer, Vital City Founder
My newsletter program received uniform open rates of 50% and click through rates of 7-10%.
Skills: digital martketing, social media, social media ads, copywriting, project management, video production, creative direction, audience development, content strategy, campaign planning, web copy, editorial
Tools: Sprout Social, Canva, Photoshop, Premiere Pro, Mailchimp, Google Analytics
Design credit: Megan Magray, Paragini Amin
Video credit: Cyprian films