The New York City Mayor’s Office - 2017-2018
Telling the stories from within the walls of City Hall is the Creative Communications Team. I was tasked with producing content that help connect New Yorkers to resources, news, and municipal information. I produced and edited videos, wrote social copy (Twitter, Facebook, Instagram), and project managed multi-channel and multimedia campaigns. I focused on communities on the margins and real New Yorkers who work hard to change the city for the better.
Campaigns I lead yielded millions of video views, and I helped the @NCYMayor and @NYCMayorsOffice accounts both double in following, to 2 million and 1 million respectively.
Skills: video production, social media, audience development, copywriting, project management, campaign building
Tools: Tweetdeck, Premiere Pro