The Brennan Center for Justice - 2020-2021
As Senior Social Media Strategist, I devised strategy for and ran all the social media accounts related to the Brennan Center (Twitter, Facebook, LinkedIn, Instagram, YouTube). With primary issues areas of preserving voting rights and ending mass incarceration, I produced copy along messaging for social media, email, video, and graphic assets.
I managed writers and worked cross-team to create campaigns. I also worked with designers to make content that adhered to branding and messaging. I introduced new formats to the Brennan Center, including Instagram stories, carousels, and lives, to reach wider audiences. From start to finish, I touched every level of comms: editorial, social media strategy, email, media, Spanish translation, and web.
My social media strategy for the Brennan Center yielded 200 organic follows a week on Instagram, boosted engagement rates to 2.7% on Twitter and 4.2% on Facebook, and doubled the organization’s following on LinkedIn. I redesigned the look and feel of the visual assets shared on social media, including graphics and videos.
Skills: digital martketing, social media, copywriting, team management, project management, video production, video editing, creative direction, audience development, content strategy, campaign planning, web copy, editorial
Tools: Sprout Social, Canva, Photoshop, Premiere Pro, Lumen, Google Analytics
Design credit: Alden Wallace, Janet Romero-Bahari
Art credit: David Huang, Jamaal Barber, Brand New School
Music credit: BANG Worldwide